Logging Off to Be Heard: The Case for Abandoning Algorithmic Promotion in Independent Film
A quiet but deliberate movement is taking shape among outside industry filmmakers who have concluded that social media platforms are extracting more creative energy than they return in audience growth. These creators are building their followings through email newsletters, community screenings, and word-of-mouth—and some are reporting that the results justify the unconventional choice. Whether this approach represents a sustainable alternative or a principled retreat is the question this piece s